International Business Management

Year: 2017
Volume: 11
Issue: 3
Page No. 683 - 691

Study of IT Management Strategy Direction Dealing with IT Consumerization

Authors : Wooyoung Kim and Jiyeon Yoo

Abstract: As IT has advanced, the subject of IT innovation moved to the consumer from organizations. It also has changed personal lives as well as organization environment. Traditionally, employees did their business with organization-owned IT resources. But grown IT expectation more and more, it caused a gap between organizations and employees. Therefore it made a phenomenon that employees use their own IT resources in work place. This is called “Consumerization of IT”. Consumerization of IT that started from usage of employee-owned IT resources makes limits of traditional IT management. Business should much understand about this trend and adopt the new IT management. In this study, I identify the charactoristics and impacts of consumerization of IT then find limits of conventional IT management. In addition, I present the considerations that reflect the organization characteristics for establishing new IT management.

How to cite this article:

Wooyoung Kim and Jiyeon Yoo, 2017. Study of IT Management Strategy Direction Dealing with IT Consumerization. International Business Management, 11: 683-691.

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