Authors : Shiva Moradi, Abdolhamid Papzan and Ali Naeej HAghighi
Abstract: Mass media, especially television can play a pivotal role in transferring the values and enterperenial attitudes to the society through production of documentaries, reports, biographies and a positive image of entrepreneurship. Payesh TV program is of the few entrepreneurship-oriented programs in Iran that has attracted a lot of attention and is one of the most popular programs in this domain. This qualitative study carried out to analyze the representation of the factors affecting the entrepreneurship development from the viewpoint of the entrepreneurs invited to the Payesh program using content analysis method. To this end, 21 episodes of Payesh program were selected purposefully according to the theoretical saturation of data and the interviews with entrepreneurs were analyzed. The results showed that this program has been able favorably to represent the positive experiences of entrepreneurs, especially the role of personal and personality factors in the formation of entrepreneurship elements. In this program, the news and information, educational, identity-making and critical functions of television are more pronounced than other functions, i.e., entertainment. However, another study is required to evaluate the effect of this program on the mind and behavior.
Shiva Moradi, Abdolhamid Papzan and Ali Naeej HAghighi, 2017. Representation of the Entrepreneurship Development in the National Media of Iran: A Qualitative Content Analysis of Payesh TV Program. International Business Management, 11: 791-796.