International Business Management

Year: 2017
Volume: 11
Issue: 4
Page No. 984 - 993

Antecedents of Knowledge Sharing Through Social Media-Developing a Conceptual Framework

Authors : Srinivasan Vaidyanathan and Sudarsanam

Abstract: Knowledge is a competitive strength of every individual company. Perspective knowledge sharing culture will manifest and this culture allows employees to exchange valuable information with each another. Knowledge sharing comes as the result of organizational and individual behavioral factors. It is firm assumption that attitude towards; experience sharing, socializing, learning, trust with members involved; increases knowledge sharing behavior. Social media technologies can assist the process of sharing knowledge in organizations because it allows easy and instant communication. The unique features of social media technologies which are digital in nature, enable companies to determine the best strategy to increase knowledge sharing within and with other companies. Social media will be used as a mode of communication tool where employees within the organization will be able to share their knowledge with other members. Knowledge sharing using social media involves technological factorsin addition to both organizational and individual behavior; these factors assist and motivates user to utilize the social media for knowledge sharing. In this study, we ventured into systematically and structurally reviewing the literature to develop a conceptual framework for knowledge sharing through social media. This study contributes to the understanding of knowledge sharing through social media and its antecedents which is relatively a new area of research. It presents key antecedents that are found to have an effect on knowledge sharing through social media. This study is anticipated to contribute in understanding the causes and effects of knowledge sharing through social media and its antecedents and provides possible scope for future research in this area.

How to cite this article:

Srinivasan Vaidyanathan and Sudarsanam , 2017. Antecedents of Knowledge Sharing Through Social Media-Developing a Conceptual Framework. International Business Management, 11: 984-993.

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