Abstract: With the popularity of personal computers and smart phones, the rapid development of network technology has driven the rapid development of the network economy. The advent of the e-Commerce era has made online marketing a top priority for corporate marketing. Therefore, systematic research on consumer’s online shopping behavior and its influencing factors is particularly important and has important practical significance. The outstanding performance of e-Commerce represents an important development direction of e-Commerce. In LAZADA, an e-Commerce website owned by the Alibaba Group, the purpose is to provide e-Commerce platform services with local characteristics in order to continuously improve the website’s operating capabilities and continue to improve and develop. However, in a fiercely competitive environment, factors that influence consumer’s choice of online shopping are extremely important. This research relies on consumer behavior theory and online purchasing process theory and uses statistics to conduct empirical analysis on demographic factors, the security of online transactions and consumer privacy. Draw the interaction between various factors affecting consumer shopping, provide reference value for LAZADA and then formulate corresponding marketing strategies.