Authors : Asma Zgarni and Lamia Gharbi
Abstract: This study aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology and market linkages; on competitive strategies. Using a quantitative hypothetico-deductive approach and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.
Asma Zgarni and Lamia Gharbi, 2019. Strategic Capabilities and Competitive Strategies: The Moderating Role of Exporting. International Business Management, 13: 556-565.