Authors : Ahmad Bakhtiyari Shahri and Mehdi Ramezanifard
Abstract: The social and virtual networks have led to creation of a larger yet richer bed for communication and network structure. The increasing use of this network has prepared a proper opportunity for the nonprofit businesses and firms to attract the customers. Since social networks and virtual-based e-commerce are still in the early stages of their growth, they have not been accepted by the public, in spite of the best efforts. Therefore, the current study aimed at investigating and identifying the factors that help to the acceptance of e-commerce through virtual social networks. Since the current study is quantitative, based on the related literature, a questionnaire was designed for collecting the needed information and after investigating its validity and reliability, it was distributed to the statistical population. The Structural equation modeling and Amos Software were used for data analysis. The results indicated that “performance expectancy”, “subjective norm” and “perceived usefulness” factors have a significant effect on the acceptance of Virtual network-based social commerce. This model, after implementation and confirmation of the relations can encourage the Iranian nonprofit firms and organization to promote the virtual network-based social commerce.
Ahmad Bakhtiyari Shahri and Mehdi Ramezanifard, 2016. Providing a Comprehensive Model of Acceptance and Development of Social Business in Iran (Case Study: Zahedan City). International Journal of Signal System Control and Engineering Application, 9: 60-65.