Authors : Mariana Simanjuntak, Bernadetta Kwintiana Ane and Nancy Margried
Abstract: Traditional ulos is one of means used in the ceremonial events as well as for souvenirs in Batak. Presently, people aim to reclaim the use of traditional ulos called "ulos naso ra pipot", i.e., ulos which have high characteristic of quality and at the same time be able to characterize the meaning and values of ‘Ulos Batak’. Unfortunately, the scarcity of traditional woven ulos production has made consumers hard to find it in the market. This circumstance occurs due to an increase in the production of modern ulos, those machine-made ulos which have been modified with a variety of design, pattern and colors, so that can be sold at a price cheaper than the traditional woven ulos. This study aims to study business strategy in the current traditional woven ulos. As results, a supply chain model has been proposed to support the coordination, management, production and distribution channels used to meet the market demand of traditional ulos.
Mariana Simanjuntak, Bernadetta Kwintiana Ane and Nancy Margried, 2017. Business Strategy Analysis and Supply Chain Model to Support Competitive Advantages of Beta Ulos. Journal of Engineering and Applied Sciences, 12: 2310-2315.