Journal of Engineering and Applied Sciences

Year: 2018
Volume: 13
Issue: 6 SI
Page No. 5379 - 5385

The Analysis of Future Religious Tourists Preferences Using Kano and Markov Chain Model

Authors : Fety Ilma Rahmillah

Abstract: Religious tourism as one of Syariah tourism in Indonesia has a potency to be the main tourism destination, since, 89% of Indonesian people are Muslim. Traditional approach of tourist design has focused on current visitor needs. However, it is necessary to effectively compete in the long-term period, so that, tourism management should take into account future visitor needs as well. By using Kano Model and Markov chain, hopefully, future religious tourist preferences can be well predicted. The use of Markov chain is to predict steady-state visitor’s preferences in the future, so that, a long-term visitors and managers stay awake. The 199 respondents who have been visiting one out of 8 sacred sites involved in this study. They filled out two questionnaires of Kano survey and past and psresent survey. As a result, Kano Model helps decision maker to focus on service attributes that have big impact on visitor satisfaction. There were 11 service attributes that categorized as attractive. While service that would be attractive in the future is "Employees have well understanding about condition and interesting thing of tourism object".

How to cite this article:

Fety Ilma Rahmillah , 2018. The Analysis of Future Religious Tourists Preferences Using Kano and Markov Chain Model. Journal of Engineering and Applied Sciences, 13: 5379-5385.

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