Authors : Kittikorn Bamroongboon, Niyom Wongpongkham and Teerayut Pengchai
Abstract: This study reflects the materialization process of cultural identity to commodity and the reproduction of the art of Luang Prabang as a World Heritage Site. This is part of a qualitative research titled“The Art of Luang Prabang: the Identity and Process of Reproduction as a World Heritage Site.” The researcher introduced the concept of cultural reproduction, Marxist concept of culturalism and the concept of power relationship in the view of Antonio Gramsci as a framework for analyzing the phenomena that occur with the art of Luang Prabang. The study found that the process of altering the capital's artistic identity consists of commoditization marketed to the tourism industry, the market system and the capitalist movement that comes with being a World Heritage Site. It has created many production processes as well as marketing conditions of the tourism industry, utilizing the cultural capital of Luang Prabang, according to the concept of political economy which affects the domination of thoughts and cultural production of Luang Prabang.
Kittikorn Bamroongboon, Niyom Wongpongkham and Teerayut Pengchai, 2020. Reproduction of the Art of Luang Prabang as a World Heritage Site. Journal of Engineering and Applied Sciences, 15: 2038-2044.