Authors : Elnaz Ketabchi and Ramon Salvador Valles
Abstract: In this study, the relationship between data quality with success in organizational strategies were studied in the large universities. The main variables are data quality, large university’s KPIs and access to organizational strategies. Each variable has sub-variables that extracted from literature review. The population of this research contains all people who work in the university who has enough information and experience in the data and in the organizational goals that the numbers of them are 41 people. Data analysis was performed using regression techniques. Hypothesis testing was performed using the software SPSS. The results show that there is a significant relationship between data quality and KPI in large universities. Also, there is a significant relationship between KPIs and access to strategic objectives. But the relationship between data quality and access to strategic objectives cannot be considered significant. The results show that there is non-linear relationship between data quality and access to strategic objectives.
Elnaz Ketabchi and Ramon Salvador Valles, 2020. The Impact of Data Quality on Access to Strategic Objectives Case Study: Iranian Large Universities. Journal of Engineering and Applied Sciences, 15: 2370-2380.