Abstract: The purpose of this research is to examine customer satisfaction models in mediating customer loyalty. The population of this study is customers of governmental bank such as Bank Mandiri, Bank Negara Indonesia. The data analysis technique used is Structural Equation Modeling (SEM). The results show that customer satisfaction mediates service quality on customer loyalty. These results indicate that the quality of services provided by the banking industry makes customers feel satisfied, so, it results in customer�s decision to remain loyal to a certain bank and customer satisfaction mediates the influence of customer relationship marketing on customer loyalty. These results indicate that customer relationship marketing built by the banking industry makes customers feel satisfied, so that, it makes them decide to be a loyal customer of a certain bank.