Abstract: This research was conducted to describe the kind of motives as components of farmer’s motivation which related to farmer’s motivation to analyze the farmer’s performance, i.e., the level of technology adoption and income and to determine the relationship between motivation and performance. The research was conducted by survey method. A fifty six beef cattle farmers in Manis Renggo, Klaten, Central Java as respondents, selected by multi stage method which combined by purposive sampling and simple random sampling methods. The data were collected using interview and questionaire as interview schedule and analized by descriptive statistics and Spearman’s Rank Correlation. The results showed that 64.29% of total farmers had high motivation. There were positive correlation between farmers experience in cattle farming (r = 0.366), number of cattle raised (r = 0.462) and number of labors (0.265) with the level of motivation, respectively. The average of technology adoption rate of the farmers was 24.93%. It was concluded that motivation of cattle farming is physiological needs, safety needs, love and belonging, esteem and self actualization. There were positive correlation between farmers experience in cattle farming, number of cattle raised, time alocation in cattle farming and number of labors. There were positive correlation between level of motivation and performance that is innovation adoption and income (r = 0.802 and 0.798, respectively).