Abstract: Over 3,000 die each day and >10 millions are injured. Participatory action research base on 3 phases; such as situation analysis, potential development and implementation in Itui sub-district, Yangtalad district, Kalasin province, 50 samples of stake holders and 247 students. Data were collected by questionnaire and future search conference including Hiyari hatto. Content analysis and descriptive statistics in addition to paired t-test for statistically different. The results showed the situation in the past; the cause of accident from overload truck, drunk and sleepy driving, no signal, racing, no traffic light, no training, no helmet using, non-standard road, high speed, animals, without training, no identification drive while in the present situation; same problem but increasing concern from stakeholders in phase 1. Hiyari hatto result found that fifteen risk spots. Expectation in the future need training; strong law implementation, no drunk drive, limit speed, increasing concern, car checking, volunteer, improving and extent road, safety guideline, budget, helmet and belt using, rescue volunteer. In phase 2, the potential development for raising traffic accident prevention by identification driving license training, traffic volunteer training for student in four school. Training both for stakeholders and students; handbook distribution, discussion, planning, public relation, meeting and sharing for increasing concern. In phase 3, all stakeholders implement for traffic accident prevention in communities beside highway both in school and community traffic accident prevention training such as cutout public relation at risk area, local broad casting, study competition for traffic accident prevention for raising awareness, campaign warning cutout in the risk area the appropriate of Hiyari hatto result including village competition for traffic accident prevention. Traffic accident prevention score on knowledge, belief, attitude, intention and practice after implementation higher than before significantly both in stake holders and students. The number of death and injured from traffic accident were decreasing.
C. Sota, A. Pookarbkaow, J. Sommart, C. Kanchanasantisuk, T. Fukuda and P. Krungboonklong, 2011. The Potential Development for Traffic Accident Prevention of Stakeholder in Communities Beside Highway in the Northeast of Thailand. The Social Sciences, 6: 198-204.