Authors : A. Jamaluddin
Abstract: The implementation of political marketing by political parties is a recent phenomenon and is still partially implemented and without us realizing, the political parties even have carried out political marketing practices in communicating with constituent community and public. Although until now, the investigation and publication that discuss political marketing is still relatively limited it does not mean that the activities of the past political parties did not involve political marketing activities. Realizing it or not a number of political parties in Indonesia have done a series of these activities. Mass gathering (meeting with cadres, Tabligh Akbar and declarations), march on the streets, print media coverage (TV, newspapers, magazines, radio) on the activities of a political party to the visits of the political party representatives to a constituent community or a certain community are commonly held. In the legislative elections of 2009 and 2014, mobilization was also recorded in terms of the change in the electoral system from proportional to open-proportional, with the decision based on candidates votes, causing political mobilization to get stronger compared to the previous elections. Candidates of a particular party would certainly perform independent political movements. The great power of political mobilization causes candidates make their own mobilizations apart from mobilization held by their own party. Factors of ones figure, politics of identity to money politics will also be seen as the possible factors of mobilization.
A. Jamaluddin , 2016. Voters Mobilization on Election in Indonesia. The Social Sciences, 11: 3333-3340.