Authors : Ali Yousefi, Asghar Moshabbaki and Mahmood Modiri
Abstract: This study has ranked the strategies in attracting the financial resources in the banking industry by using fuzzy multi-criteria decision baking methodology while it has determined the effective factors in attracting the financial resources. This study includes a main and some secondary objectives. Selecting a suitable strategy for attracting the financial resources in the banking industry in Post Bank of Tehran is the main objective of this research. The secondary objectives are the identification, weighting and ranking of financial resources in the banking industry in the Post Bank of Tehran. To do this, the influential criteria and sub-criteria were extracted by interviewing and doing library studies. Due to the specific impact of criteria on each other and also the effectiveness of sub-criteria on the other clusters, the Fuzzy Delphi- analytical hierarchy approach is used to solve the problem and to find the sub-criteria. Ultimately, the Triangular Fuzzy TOPSIS method is used to prioritize the Post Bank branches. This study is done in descriptive method and data are gathered by questionnaire instrument. The population of this research was selected among ten experts from the staff of the central Post Bank. Results suggest that developing electronic banking is in the first rank and attracting cheap resources, convenient access to the facilities and capabilities, innovation in services ranked second, third and fourth, respectively.
Ali Yousefi, Asghar Moshabbaki and Mahmood Modiri, 2016. Ranking the Strategies of Attracting Financial Resources in the Banking Industry by Fuzzy Multi-Criteria Decision Making Methodology Case Study: Post Bank Branches in Tehran. The Social Sciences, 11: 5988-5996.