Abstract:
Marketing of agricultural produce in Nigeria is characterized with myriads of constraints. These constraints as they relate to the contributions of cassava enterprise to marketing entrepreneurs Socio-Economic Status (SES) are yet to be ascertained. The study therefore examined these constraints in South Eastern, Nigeria. Snowball technique was used to identify 265 marketers from which list, 87 marketers were selected using simple random sampling technique. Data were collected using interview schedule. Analysis of data was done using frequency counts, percentages, mean scores, Chi-square and PPMC. The study showed that 71.3 and 75.9% of the respondents had mean age of 57 and 43 years of experience, respectively. Majority (65.5%) was educated up to secondary school level and 71.3% were female. The result further revealed that majority (46.5%) earned mean annual income of