International Business Management

Year: 2020
Volume: 14
Issue: 4
Page No. 123 - 132

Internal Marketing: The Effects and its Dimensions on Customer Citizenship Behavior in Insurance Branches

Authors : MahdiNasr Isfahani

References

Abbasi, A.Z. and A. Armoghbeli, 2014. Survey impact bank reputation in customer citizenship behavior, Case study of customer Agri bank of Kerman (Iran): Appraisal and testing of model by Amos graphics. Tech. J. Eng. Applied Sci., 4: 359-369.

Amir, G.S., A.E. Saeed and R. Hope, 1976. Investigating the effect of citizenship behavior on internal brand management and internal marketing. New Marketing Res., 7: 41-58.

Bowden, D.E., B. Schneider and S. Kim, 2000. Shaping Service Cultures Through Strategic Human Resource Management. Handbook of Services Marketing. Sage Publications, Beverly Hills, California, pp: 439-454.

Kadic-Maglajlic, S., N. Boso and M. Micevski, 2017. How internal marketing drive customer satisfaction in matured and maturing European markets?. J. Bus. Res., 86: 291-299.
CrossRef  |  Direct Link  |  

Morrison, E.W., 1996. Organizational citizenship behavior as a critical link between HRM practices and service quality. Hum. Res. Manage., 35: 493-512.
CrossRef  |  

Szabo, Z.P., A. Czibor, P. Restas and T. Bereczkei, 2018. The darkest of all the relationship between the dark triad traits and organizational citizenship behavior. Personality Individual Differences, 134: 352-356.
CrossRef  |  Direct Link  |  

Van Tonder, E., S.G. Saunders, I.T. Lisita and L.T. de Beer, 2018. The importance of customer citizenship behaviour in the modern retail environment: Introducing and testing a social exchange model. J. Retailing Consum. Serv., 45: 92-102.
CrossRef  |  Direct Link  |  

Vargo, S.L. and R.F. Lusch, 2004. Evolving to a new dominant logic for marketing. J. Market., 58: 1-17.
CrossRef  |  

Yi, Y., R. Nataraajan and T. Gong, 2011. Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment and turnover intention. J. Bus. Res., 64: 87-95.
CrossRef  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved