Journal of Engineering and Applied Sciences

Year: 2017
Volume: 12
Issue: 3
Page No. 734 - 747

Communication Strategy and Marketing Strategy of Supervised SMEs under PT. Chevron Geothermal Indonesia, Ltd. (PT. CGI) Darajad Garut Improving Product Competitiveness of SME’s Businessman in Samarang and Pasirwangi

Authors : Desayu Eka Surya, Suwandi Sumartias, Agus Rakhmat and Nina Winangsih Syam

References

Abdulsalam, B.K. and A. Seyi, 2013. Corporate social responsibility effect on consumer patronage-management perspective: Case study of a telecommunication company in Nigeria. Malaysian J. Commun., 29: 55-71.
Direct Link  |  

Aid, C., 2004. Behind the mask: The real face of corporate social responsibility. Christian Aid, London, England.

Ardianto, E. and M.M. Dindin, 2011. Communication Development and Social Change. Eagle Press, Jakarta, Indonesia,.

Carroll, A.B., 1991. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Bus. Horizons, 34: 39-48.
CrossRef  |  Direct Link  |  

Carroll, A.B., 1999. Corporate social responsibility: Evolution of a definitional construct. Bus. Soc., 38: 268-295.
Direct Link  |  

Cutlip, S.M., A.H., Center and G.M. Browm, 2006. Effective Public Relations. 9th Edn., Prentice Hall, Upper Saddle River, NJ., USA., ISBN-13: 9780131230149, Pages: 486.

Davis, K., 1973. The case for and against business assumption of social responsibilities. Acad. Manage. J., 16: 312-322.
Direct Link  |  

Effendi, U.O., 2002. Science Communication Theory and Practice. Citra Aditya Bakti. PT, Bandung, Indonesia,.

Holtz, S., 2002. Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public and More. 2nd Edn., American Management Association Publisher, New York, USA., ISBN:0-8144-7152-8, Pages: 445.

Masmuh, A., 2010. Perspective Organizational Communication Theory and Practice. State University of Malang, Malang, Indonesia,.

Rahman, R., 2009. Corporate Social Responsibility. Med Press, Jakarta, Indonesia,.

Rudito, B. and F. Melia, 2007. Business ethics and responsibility company in Indonesia. Bandung Institute of Technology, Bandung, Indonesia.

Ruslan, R., 2004. Research Methods Public Relations and Communications. Raja Grafindo Persada. PT, Depok, Indonesia,.

Servaes, H. and A. Tamayo, 2013. The impact of corporate social responsibility on firm value: The role of customer awareness. Manage. Sci., 59: 1045-1061.
CrossRef  |  Direct Link  |  

Sprinkle, G.B. and L.A. Maines, 2010. The benefits and costs of corporate social responsibility. Bus. Hori., 53: 445-453.
CrossRef  |  

Tutani, D. and M. Willard, 2016. Towards a framework for knowledge management for enhancement of social inclusion. Int. J. Technol. Eng. Stud., 2: 95-100.

Yucel, M. and M. Halis, 2016. ISO 50001 based integrated energy management system and organization performance. J. Adv. Technol. Eng. Res., 2: 59-65.
Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved