References

Aaker, D.A., 1991. Managing Brand Equity. Free Press, New York, USA., ISBN:9780029001011, Pages: 299.

Alavi, F.F., H. Rezaei and M. Goudarzvand, 2016. The comparison of particular dimensions of top sporting brands. Manage. Sci. Q. Iran, 41: 51-72.

Anuar, J. and N. Sound, 2015. From national to international: The leverage of a sports club brand. Master Thesis, School of Business, Society and Engineering, Malardalen University College, Vasteras, Sweden.

Azadi, R., B. Yousefi and H. Eydi, 2015. The role of media and advertising, to promote brand equity in the sports apparel industry. Commun. Manage. Sport Media, 2: 66-75.

Barney, G.G., 1998. Doing Grounded Theory: Issues and Discussions. Sociology Press, Marin County, California, ISBN:9781884156113, Pages: 254.

Barney, G.G., 2006. The Grounded Theory Perspective III: Theoretical Coding. Sociology Press, California, USA., ISBN:9781884156199, Pages: 160.

Belen, D.R.A., R. Vazquez and V. Iglesias, 2001. The role of the brand name in obtaining differential advantages. J. Prod. Brand Manage., 10: 452-465.
Direct Link  |  

Biscaia, R., A. Correia, S. Ross, A.F. Rosado and J. Maroco, 2013. Spectator-based brand equity in professional soccer. Sport Marketing Q., 22: 20-32.
Direct Link  |  

Chernatony, L.D. and F.D.O. Riley, 1999. Experts views about defining services brands and the principles of services branding. J. Bus. Res., 46: 181-192.
CrossRef  |  Direct Link  |  

Filip, K., 2006. Marketing Management (Translated by Bahman Fruzandeh). Amukhte Publication, Isfahan, Iran,.

Gardner, B.B. and S.J. Levy, 1955. The product and the brand. Harvard Bus. Rev., 33: 33-39.

Glaser, B.G., 1978. Theoretical Sensitivity: Advances in the Methodology of Grounded Theory. Sociology Press, New York, USA.,.

Javani, H.M. and S. Takali, 2015. The brand management and selling ticket in sporting organizations. Res. Publ. Phys. Educ. Sports Sci., 1: 16-18.

Keller, K.L., 1993. Conceptualizing, measuring and managing customer-based brand equity. J. Market., 57: 1-22.
CrossRef  |  Direct Link  |  

Kunkel, T., D. Funk and C. King, 2014. Developing a conceptual understanding of consumer-based league brand associations. J. Sport Manage., 28: 49-67.
CrossRef  |  

Rahimnia, F., 2013. Investigating the interaction of customer-based brand equity. Appl. Res. Manage., 4: 1-20.

Rajabi, S.N., C.A. Laht and R. Tarigi, 2014. Investigating the factors influencing brand equity of Persepolis club: A new approach to sport management. J. Sport Manage., 1: 43-52.

Robinson, L. and D. Palmer, 2011. Managing Volunteer Sport Organizations. Routledge, New York, USA.,.

Seifi, T., N. Isfahani and H. Honari, 2015. The effect of financial support on customer-based brand equity of Mahram club. Appl. Res. Sport Manage., 2: 87-101.

Vand, F.A., 2014. Investigating the impact of brand equity on consumers response. Q. J. Shahed Univ., 4: 1-21.

Williams, A.S., P.M. Pedersen and P. Walsh, 2012. Brand associations in the fitness segment of the sports industry in the United States: Extending spectator sports branding conceptualisations and dimensions to participatory sports. Intl. J. Sports Marketing Sponsorship, 14: 29-45.
CrossRef  |  Direct Link  |  

Zailskaite-Jakste, L. and R. Kuvykaite, 2013. Communication in social media for brand equity building. Econ. Manage., 18: 142-153.
Direct Link  |