The Social Sciences

Year: 2017
Volume: 12
Issue: 6
Page No. 1092 - 1105

“Entfahem” Campaign: The Use of Social Media to Improve Consumer Habits in Bahrain

Authors : LaylaAlSaqer

References

Atteyah, A., 1981. Mass media means and national development (Arabic). The Seminar of Indices of Communication Plan for National Campaigns to Erase Illiteracy, Baghdad, Iraq.

Backer, T.E., E. Rogers and P. Sopory, 1992. Designing Health Communication Campaigns: What Works?. Sage Publications, Thousand Oaks, California,.

Bettinghaus, E. and M.J. Cody, 1987. Persuasive Communication. 4th Edn., Rinehart and Winston, New York, USA.,.

Devine, P.G. and E.R. Hirt, 1989. Message strategies for information campaigns: A social-psychological analysis. Inf. Campaigns Balancing Social Values Social Change, 1989: 229-258.

Haggart, M., 2000. Promoting the Health of Communities. In: Community Health Promotion: Challenges for Practice. Kerr, J., (Ed). Bailliere Tindall, London, England, UK., pp: 3-25.

Hastings, G. and C. Domegan, 2014. Social Marketing: From Tunes to Symphonies. Routledge, Abingdon, England, UK.,.

Hastings, G.B. and B. Elliott, 1993. Social Marketing Practice in Traffic Safety. Marketing Traffic Saf., 3: 35-53.

Hastings, G.B., 2007. The Potential of Social Marketing or Why Should the Devil have all the Best Tunes?. Butterworth Heinemann, ‎Oxford, England, UK.,.

Jassaney, A.E.H., 1982. Oil, Economic and Social Development in the Arab Gulf States (Arabic). Dar El Maarafah, Kuwait, Middle East,.

Kotler, P. and E.L. Roberto, 1989. Social Marketing: Strategies for Changing Public Behaviour. The Free Press, New York, USA.,.

Lempert, P., 2006. Caught in the web. Progressive Grocer, 85: 18-18.

Maklooth, F.H.A., 1996. The Evaluation of Social Programmes and Projects (Arabic). King Saud University, Riyadh, Saudi Arabia, Pages: 25.

Maleh, Y.A., 1985. The technical basics for planning and producing media programmes to eradicate illiteracy and educate the elderly (Arabic). The Centre of Training the Leaders of Elderly Education in the Arab Gulf, Arabic Organization for Education, Bahrain.

Markwell, S. and V. Speller, 2001. Partnership Working and Interprofessional Collaboration: Policy and Practice. In: Health Promotion: Professional Perspectives, Scriven, A. and J. Orme (Eds.). Palgrave Macmillan, Basingstoke, England, UK., pp: 19-31.

Marshall, C. and G.B. Rossman, 1999. Designing Qualitative Research. 3rd Edn., Sage Publications, London, UK.

Mathnaney, R., 1994. Media of Voluntary Associations in Tunis (Arabic). Institute of Journalism and News Science, Tunis, Tunisia.

Moffitt, M.A., 1999. Campaign Strategies and Message Design. Praeger Publishers, Westport, Connecticut, USA.,.

Najem, M.Y., 1993. Culture of Bahrain in Three Decades from 1961 to 1991. Fakhrawey Bookshop, Bahrain,.

Perloff, R.M., 1993. The Dynamics of Persuasion. Lawrence Erlbaum Associates, New Jersey, USA., .

Perry, C.L., S.H. Kelder, D.M. Murray and K.I. Klepp, 1992. Communitywide smoking prevention: Long-term outcomes of the Minnesota Heart Health Program and the class of 1989 study. Am. J. Public Health, 82: 1210-1216.
CrossRef  |  Direct Link  |  

Pierce, J.P., P. Macaskill and D. Hill, 1990. Long-term effectiveness of mass media led antismoking campaigns in Australia. Am. J. Public Health, 80: 565-569.
CrossRef  |  Direct Link  |  

Rashid, R.M., 1990. Voluntary and governmental organizations in the UAE (Arabic). Reading for All for Publishing and Distribution, Dubai, UAE.

Reid, D.J., A.J. Killoran, A.D. McNeill and J.S. Chambers, 1992. Choosing the most effective health promotion options for reducing a nation's smoking prevalence. Tob. Control, 1: 185-197.
Direct Link  |  

Rogers, E.M. and J.D. Storey, 1987. Communication Campaigns. In: Handbook of Communication Science, Berger, C.R. and S.H. Chafee (Eds.). Sage, Thousand Oaks, California, pp: 817-846.

Rogers, E.M., 1983. Diffusion of Innovation. 3rd Edn., The Free Press, New York, USA.,.

Shaygey, H.A., 1989. Journalism in Kuwait and Bahrain from its Launch until Liberation (Arabic). Panorama Al-Khaleeg Publication, Manama, Bahrain,.

Smoking Control Media Advocacy Guidelines, 1988. Advocacy Institute for the National Cancer Institute. National Institute of Health, Washington, DC.

Taylor, D.G., S. David and T.K. Hompson, 2012. Self -enhancement as a motivation for sharing online advertising. J. Interact. Advertising, 12: 13-28.

Tones, K. and J. Green, 2004. Health Promotion: Planning & Strategies. Sage, London, England, UK.,.

Tones, K. and S. Tilford, 2001. Health Promotion: Effectiveness, Efficiency and Equity. 3rd Edn., Nelson Thornes, Cheltenham, England, UK.,.

Tones, K. and S. Tilford, 2003. An Empowerment Model of Health Promotion. In: Debates and Dilemmas in Promoting Health: A Reader, Sidell, M.L., J.K. Jones, A. Peberdy and J. Douglas (Eds.). Palgrave Macmillan, Basingstoke, England, UK., pp: 94-100.

Tones, K., 1997. Health Education as Empowerment. In: Debates and Dilemmas in Promoting Health: A Reader, Sidell, M., L. Jones, J. Katz and A. Peberdy (Eds.). Open University, London, pp: 33-42.

Tones, K., 2001. Health Promotion: The Empowerment Imperative. In: Health Promotion: Professional Perspectives, Scriven, A. and J. Orme (Eds.). Palgrave Macmillan, Basingstoke, England, UK., pp: 3-18.

Vollmer, C. and G. Precourt, 2008. Always on: Advertising, Marketing and Media in an Era of Consumer Control. McGraw-Hill, New York, USA., ISBN-13:978-0-07-026467-0, Pages: 219.

Wallack, L.M., 1990. Improving Health Promotion: Media Advocacy and Social Marketing Approaches. In: Mass Communication and Public Health: Complexities and Conflicts, Atkin, C. and L. Wallack (Eds.). Sage, Newbury Park, London, ISBN:0-8039-3925-6, pp: 129-147.

Wyllie, A. and S. Casswell, 1992. Formative evaluation of a policy-orientated print media campaign. Health Promotion Int., 7: 155-161.
CrossRef  |  Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved