The Social Sciences

Year: 2018
Volume: 13
Issue: 4
Page No. 877 - 882

The Analysis of Relationship Marketing Influence on Loyalty Through Customer Satisfaction of Martabe Savings by Bank of Sumatera Utara in Medan

Authors : Endang Sulistya Rini and Yeni Absah

References

Eakuru, N. and N.K.N. Mat, 2008. The application of Structural Equation Modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand. Bus. Rev., Cambridge, 10: 129-139.
Direct Link  |  

Kotler, P. and K. Keller, 2009. [Marketing Management]. 6th Edn., Penerbit Erlangga, Jakarta, Indonesia, (In Indonesian).

Manurung, R. and E.S. Rini, 2013. [The influence of relationship marketing on customer loyalty in pt: Healthy and prosperous stockists melia field (in Indonesia)]. J. Manage. Inf. Media, Vol.1,

Morgan, R.M. and S.D. Hunt, 1994. The commitment-trust theory of relationship marketing. J. Market., 58: 20-38.
CrossRef  |  Direct Link  |  

Rust, R.T., V.A. Zeithaml and K.N. Lemon, 2000. Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy. The Free Press, New York, USA., ISBN-13: 9780743205900, Pages: 304.

Siregar, S.M., 2014. Effect of relational marketing customer satisfaction at PT. Master Thesis, University of North Sumatra, Medan, Indonesia.

Zeithaml, V.A., L.L. Berry and A. Parasuraman, 1996. The behavioral consequences of service quality. J. Market., 60: 31-46.
CrossRef  |  Direct Link  |  

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved