Authors : Amir Hooshang Nazarpoori, Seyed Najmeddin Mousavi and Bahar Mohammadian
Abstract: The purpose of this study, the role of brand equity on brand equity through brand preferences are records. The population of the investigation including clients of bank branches is the nation Khorramabad. The sample size was 386 and for sampling classified sampling method is used. Data were collected by a questionnaire.
Amir Hooshang Nazarpoori, Seyed Najmeddin Mousavi and Bahar Mohammadian, 2016. The Role of Brand Equity on the Antecedents of Brand Equity through Brand Preferences (The Case of National Bank Branches in the City of Khorram Abad). International Business Management, 10: 1312-1315.