International Business Management

Year: 2016
Volume: 10
Issue: 7
Page No. 1312 - 1315

The Role of Brand Equity on the Antecedents of Brand Equity through Brand Preferences (The Case of National Bank Branches in the City of Khorram Abad)

Authors : Amir Hooshang Nazarpoori, Seyed Najmeddin Mousavi and Bahar Mohammadian

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