Authors : Mi-Joon Lee
Abstract: This study was attempted to check if there would be any differences in local customers satisfaction in choosing hospitals. The purpose of this study is to investigate the factors affecting peoples choice of a hospital with persons over 20 living in a local community who notified that they were moving in. As a result of an analysis of the doctors skills concerning satisfaction with a medical institution, the doctors experience was the most important element of the doctors expertise, knowledge, ability and fame, when local residents choose a hospital and of the technical capabilities for medical care, ability of medical care and quality management were the most important elements. Of the hospitals capabilities for facilities and equipment, safety procedures were the most important element. Thus, local hospitals can bring about the improvements of differentiated hospital managements for community hospitals by managing the quality of medical care as well as establishing the system in which customers can be provided with medical care services for safety procedures and bring the doctors expertise into consideration. The results of this study will establish effective marketing strategies for the improvement of the management of local hospitals with community residents who moved into the area.
Mi-Joon Lee , 2018. Factors Affecting the Korean Customers Choice of Hospitals. Journal of Engineering and Applied Sciences, 13: 2889-2892.