Abstract: This study is an effort to check the role of electronic media on changing fashion trends as electronic media is getting very much in and used by youth. Within the past years, a greatest development has been witnessed. Technology improved and influenced young people day by days, somewhere social media include electronic media used as a source of information and knowledge and promoting tool of fashion. It focuses on how the students are using electronic media to change their preferences and how they influence from electronic media and adopt new fashion trends. Electronic media like radio, television and internet play active role for youth, TV and internet influences has effect on the students of university, the objective of the study are to find out the use of electronic media as changing agent, the factors which influence fashion adoption among youth, the demographic and social factors that trigger the fashion adoption, the study were conducted among 176 university students using a survey research design, data were collected by using questionnaires and the data were analysed using SPSS WIN 09, both descriptive statistics and inferential statistics were applied in the study, the result of this study shows that electronic media have positive relationship with fashion trends that change the student preferences in their dresses and making them more brand conscious through the process of advertisement. The social agenda of these fashion trends is to express the consumer’s identity in terms of lifestyle choices and their attitude and to determine the effects of electronic media on the preference of clothing, appearance of individual and on their behaviour. In this study researcher, also suggest youth should be aware of new dressing style that they purchase from the market and electronic media should promote cultural and tradition dressing of each society or community.