International Business Management

Year: 2016
Volume: 10
Issue: 10
Page No. 1833 - 1841

The Mediating Role of Job Engagement in the Relationship Between the Employer Brand and Citizenship Behavior

Authors : Behrouz Skandarpour, Manouchehr Manteghi, Younes Nazari and Rezvan Ahadi

References

Alniacik, E. and U. Alniacik, 2012. Identifying dimensions of attractiveness in employer branding: Effects of age, gender and current employment status. Procedia Soc. Behav. Sci., 58: 1336-1343.

Ambler, T. and S. Barrow, 1996. The employer brand. J. Brand Manage., 4: 185-206.
CrossRef  |  

Backhaus, K. and S. Tikoo, 2004. Conceptualizing and researching employer branding. Career Dev. Int., 9: 501-517.
CrossRef  |  

Berthon, P., M. Ewing and L. Hah, 2005. Captivating company: Dimensions of attractiveness in employer branding. Int. J. Advertising, 24: 151-172.

Burmann, C. and S. Zeplin, 2005. Building brand commitment: A behavioral approach to internal brand management. Brand Manage., 12: 279-300.

Castro, C.B., E.M. Armario and D.M. Ruiz, 2004. The influence of employee organizational citizenship behavior on customer loyalty. Int. J. Serv. Ind. Manage., 15: 27-53.
CrossRef  |  Direct Link  |  

Chiristian, M., A. Garza and J. Salaughter, 2011. Work engagement: A quantitative reviewand test ofits relations with task and contextual performance. Personnel Psychol. Magazine, 64: 89-136.

Chiu, S.F. and H.L. Chen, 2005. Relationship between job characteristics and organizational citizenship behavior: The mediational role of job satisfaction. Soc. Behav. Personality, 33: 523-540.
CrossRef  |  Direct Link  |  

Gautam, T., R.V. Dick, U. Wagner, N. Upadhyay and A.J. Davis, 2006. Organizational citizenship behavior and organzational commitment in Nepal. Asian J. Soc. Psychol., 8: 305-320.

Hughes, J.C. and E. Rog, 2008. Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations. Int. J. Contemp. Hospit. Manage., 20: 743-757.
CrossRef  |  Direct Link  |  

Hulkko, K., D. Sart, A. Hakonen and C. Sweins, 2012. Total rewards perception and work engagement in elder-care organization. Studies Mgt Org Magazine, 42: 24-49.

Kimpakorn, N. and G. Tocquer, 2009. Employees commitment to brands in the service sector: Luxury hotel chains in Thailand. J. Brand Manage., 16: 532-544.

King, C. and D. Grace, 2008. Internal: Exploring the employee perspective. J. Brand Manage., 15: 358-372.

Knox, S. and C. Freemani, 2006. Measuring and managing employer brand image in the service industry. J. Marketing Manage., 22: 695-716.

Kwantes, C.T., 2003. Organizational Citizenship and Withdrawal Behaviors in the USA and India: Does commitment make a difference? Int. J. Cross Cultural Manage., 3: 5-26.
Direct Link  |  

Lanphear, S., 2004. Are your employees highly engaged?. Credit Union Executive Newsl., 19: 1-2.

Macey, W.H. and B. Schneider, 2008. The meaning of employee engagement. Indust. Organiz. Psychol., 1: 3-30.
Direct Link  |  

Macleod, D. and M. Clarke, 2009. Engaging for success: Enhancing performance through employee engagement, a report to Government. http://dera.ioe.ac.uk/1810/.

Maslach, C., W.B. Schaufelli and M.P. Leiter, 2001. Job burnout. Annual Rev. Psychol., 52: 397-422.

Miles, S.J. and W.G. Mangold, 2005. Positioning SWA through employee branding. Bus. Horizon, 48: 535-545.

Mosley, R., 2007. Customer experience, organizational culture and the employer brand. J. Brand Manage., 15: 123-134.

Ozcelik, G. and M.A. Findiki, 2014. The relationship between internal branding and organizational citizenship behavior: The mediating role of person-organization fit. Procedia Soc. Behav. Sci., 150: 1120-1128.

Podsakoff, P.M., S.B. MacKenzie, J.B. Paine and D.G. Bachrach, 2000. Organizational citizenship behaviors: A critical review of the theoretical and empirical literature and suggestions for future research. J. Manage., 26: 513-563.
CrossRef  |  Direct Link  |  

Richman, A., 2006. Everyone wants an engaged workforce how can you create it?. Workspan, 49: 36-39.

Salanova, M., S. Agut and J.M. Peiro, 2005. Linking organizational resources and work engagement to employee performance and customer loyalty: The mediation of service climate. J. Applied Psychol., 90: 1217-1227.
CrossRef  |  PubMed  |  Direct Link  |  

Schaufeli, W.B., M. Salanova, G. Roma and V. Bakker, 2002. The measurement of burnot and engagement: Aconfirmatory factory factor analytic approach. J. Happiness Stud., 3: 71-92.

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved