International Business Management
Year:
2016
Volume:
10
Issue:
11
Page No.
2202 - 2206
The Effect of Reference Groups on Motivating and Encouraging People to Invest in the Stock Exchange (Case Study: Lorestan Stock Exchange)
Authors :
Hamid Mahdavirad
and
Narges Samavi Esfahani
References
Esmaeilpoor, H., 2010. Principles of Marketing Management. 3rd Edn., Negah Danesh Publication, Tehran, Iran.
Festinger, L., 1954. A Theory of Social Comparison Processes. Bobbs-Merrill, USA., pp: 123-143.
Ganjoor, T.T., 2000. Evaluation of the interest of female students in Tehran universities toward political participation and factors affecting it. M.A. Thesis, Alzahra University, Tehran, Iran.
Hashemi, S.Z., 2002. A research on organizing Reference groups of young people. Supreme Council of the Cultural Revolution, Tehran.
Kuzaran and B. Lou Rosenberg, 1999. Fundamental Theory of Sociology, Culture and Guidance. Ney Publication, Tehran, Iran.
Merton, R.K., 1957. Social Theory and Social Structure. The Free Press, Glencoe.
Prahalad, C.K. and V. Ramaswamy, 2000. Co-opting customer competence. Harvard Busin. Rev., 78: 79-87.
Direct Link | Sarvestani, S., R. Sedigh and S.Z. Hashemi, 2002. Reference groups in sociology and social psychology. J. Soc. Sci. Tehran: Faculty Soc. Sci. Tehran Univ., 20: 149-167.
Sharif, M., 2008. Macroeconomics. Etelaat Publication, Tehran, Iran.
Stern, E. and K. Suzanne, 1953. Spontaneous group reference in France. Public Opin. Quarterly, 17: 208-217.
Von Hippel, E., 1986. Lead users: A source of novel product concepts. Manage. Sci., 32: 791-805.
CrossRef | Direct Link |