International Business Management
Year:
2016
Volume:
10
Issue:
23
Page No.
5507 - 5512
Mediating Role of Brand Trust and Behavioral Intention in the Relationship Between Perceived Quality of Services and Goods and Brand Loyalty (Case Study: Representatives of Barez Company in Tehran)
Authors :
Mahya Bakhshaei
and
Kewmars Fallahi
References
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