References

Ahmed, Z., M. Rizwan, M. Ahmad and M. Haq, 2014. Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur. J. Sociological Res., 5: 306-326.
Direct Link  |  

Bagram, M.M.M. and S. Khan, 2012. Attaining customer loyalty! The role of consumer attitude and consumer behavior. Int. Rev. Manage. Bus. Res., 1: 1-8.

Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson and R.L. Tatham, 2006. Multivariate Data Analysis. 6th Edn., Prentice-Hall Inc., New Jersey, USA., ISBN-13: 9780130329295, Pages: 899.

Kotler, P.T. and K.L. Keller, 2012. Marketing Management. 14th Edn., Pearson, New Jersey.

Mahmud, A., K. Jusoff and S. Hadijah, 2013. The effect of service quality and price on satisfaction and loyalty of customer of commercial flight service industry. World Applied Sci. J., 23: 354-359.

Peter, P.J. and C.J. Olson, 2013. Consumer Behavior and Marketing Strategy. MacGraw-Hill, Jakarta, Indonesia,.

Qayyum, A., B.D. Khang and D. Krairit, 2013. An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry. Int. J. Emerging Markets, 8: 373-391.
Direct Link  |  

Salam, E.M.A.E., A.Y. Shawky and E.T. Nahas, 2013. The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty; Testing the mediating role. Bus. Manage. Rev., 3: 177-196.

Tu, Y.T., C.M. Wang and H.C. Chang, 2012. Corporate brand image and customer satisfaction on loyalty: An empirical study of starbucks coffee in Taiwan. J. Soc. Dev. Sci., 3: 24-32.