Abstract: A non-alcoholic drink popularly known as zobo drink has been contributing to the livelihood of people. This study evaluated the investment potentials of zobo drink with the aim of encouraging its improved production. This evaluation was carried out through personal interview and administration of structured questionnaire on the marketers of roselle calyx, as well as the producers and consumers of zobo drink. The study revealed that the wholesalers of roselle calyx are northerners who purchase it from the northern part of Nigeria. The number of zobo drink producers has been on the increase, while students were the major buyers of the drink. It was however observed that the poor hygienic condition in which zobo drink was produced limited its demand. The cost and benefit analysis showed that zobo drink production was profitable with Benefit Cost Ratio (BCR) and average Rate of Return on Investment (RRI) of 1.75 and 70.31, respectively. Improved production of zobo drink under hygienic condition with the certification of National Agency for Food, Drugs Administration and Control (NAFDAC) would increase its demand and consequently increase its profit margin.