Journal of Engineering and Applied Sciences

Year: 2017
Volume: 12
Issue: 12
Page No. 3178 - 3182

A Study of Impact on the Customers Psychological Reaction and Continuous Intended Use in Accordance with Lock-in Strategy of the Smart Mobile Devices

Authors : Kyeong- Rae Cho and Tae- Bok Yoon

Abstract: The overall research strategy for smart-phone/pads locking effect of the emotional response and the impact on loyalty and continued use affects the test results that the terms and conditions and loyalty programs this app reactions emotional response information services. The smart-phone loyalty programs affect only cognitive effects appear to be small emotional reactions depending on the attitude also the impact was not uniform locking strategy without the other. In addition, as a psychological reaction of cognitive reactions and emotional responses to loyalty even in a positive impact on the continued use also showed that only affects cognitive responses. The smart mobile devices lock-in also continued loyalty and loyalty programs in the use of these terms and loyalty and continued use in accordance with the strategy a positive influence. Which existing smart-phone in use several options contract assumes the implementation of various agreements in the form of by providing each customer loyalty programs can be evaluated as to the actual level that is utilized to support the long-term incentive deals.

How to cite this article:

Kyeong- Rae Cho and Tae- Bok Yoon, 2017. A Study of Impact on the Customers Psychological Reaction and Continuous Intended Use in Accordance with Lock-in Strategy of the Smart Mobile Devices. Journal of Engineering and Applied Sciences, 12: 3178-3182.

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