Authors : Mohd Zhafri Bin Mohd Zukhi and Azham Hussain
Abstract: The usage of emoticons is essential in computer-mediated communication. Emoticons solved the lacking in computer-mediated-communication which is the physical sense of the user. By using emoticons, the direction, attitudes and emotions of the sender can be determine easily by the receiver. The usage of emoticons also strengthen the content of the message and help in attention saving. If the concept of emoticons can be used in cultural perspective it could bring more benefit to society. Currently, the study regarding cultural-based emoticon is lacking. The objective of this study is to explore the need of cultural-based emoticons. The method used in this study is by doing literature review of past study and survey questionnaire to the public respondents. This study revealed that the usage of emoticon is important in improving the communication of society and benefiting the society particularly in cultural aspect. Results suggest that there is a need of cultural-based emoticons to be implemented in CMC.
Mohd Zhafri Bin Mohd Zukhi and Azham Hussain, 2017. A Survey to Identify the Demand on Cultural Emoticon in Malay Context. Journal of Engineering and Applied Sciences, 12: 5495-5500.