International Business Management

Year: 2016
Volume: 10
Issue: 17
Page No. 4042 - 4049

Evaluation, Classification and Selection of Marketing Strategies to Enter International Markets by Using SWOT Method (Case Study of Takhte Jamshid Petrochemical Company)

Authors : Parisa Fazeli and Fariz Taherikia

References

Ahanchi, M., 2007. Strategic Management. Nvbrmdyryt Strategic Approach and Theory of Operation. Arms of Tehran, Tehran.

Albaum, G.S., J. Strandskov and E. Duerr, 2002. International Marketing and Export Management. 4th Edn., Prentice Hall, London.

Elmi, M., 2009. Development of Export Competitive Environment. 1st Edn., Iran Trade Promotion Organization, Tehran.

Houben, G., K. Lenie and K. Vanhoof, 1999. A knowledge-based SWOT-analysis system as an instrument for strategic planning in small and medium sized enterprises. Decis. Support Syst., 26: 125-135.
CrossRef  |  Direct Link  |  

Kotler, P. and G. Armstrong, 2007. Principles of Marketing. Translation Feb Phosphors. Times Prentice Hall, Tehran.

Lee, H.H., T.T. Yang, C.B. Chen and Y.L. Chen, 2011. A fuzzy hierarchy integral analytic expert decision process in evaluating foreign investment entry mode selection for Taiwanese bio-tech firms. Expert Syst. Applic., 38: 3304-3322.
CrossRef  |  Direct Link  |  

Mahdavi, M., 2004. The role of tourism in the development of rural areas by using SWOT. Master's Thesis, Faculty of Humanities, Tarbiat Modarres University.

O'Cass, A., L.V. Ngo and N. Heirati, 2012. Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context. Aust. Market. J., 20: 224-233.
CrossRef  |  Direct Link  |  

Quer, D., E. Claver and R. Andreu, 2007. Foreign market entry mode in the hotel industry: The impact of country-and firm-specific factors. Int. Bus. Rev., 16: 362-376.
CrossRef  |  Direct Link  |  

Rezai-Nejad, A., 2001. International Marketing. Islamic Azad University, Tehran.

Zargari, M.J., 2005. International Marketing Strategy. 2nd Edn., Publication of Deliberation, Mashhad.

Design and power by Medwell Web Development Team. © Medwell Publishing 2024 All Rights Reserved