References

Al-Aali, A., M.A. Khurshid, N.M. Nasir and H. A-Aali, 2011. Measuring the service quality of mobile phone companies in Saudi Arabia. Administrative Sci., 22: 43-55.

Alam, A. and M. Salim, 2012. Impact of customer winning attitude on customer loyalty within KSA mobile telecommunication Industry. Proceedings of the 3rd International Conference on Industrial Engineering and Operations Management, July 3-6, 2012, Istanbul Technical University, Istanbul, Turkey, pp: 3-6.

Algahtani, A., 2011. Evaluating the effectiveness of the E-learning experience in some universities in Saudi Arabia from male students perceptions. Ph.D Thesis, Durham University, Durham, England.

Ali, A. and M. Haque, 2014. Ratio analysis: A comparative study of National Petrochemicals Co. and Sahara Petrochemicals Co. of Saudi Arabia. Intl. J. Manage. Acad., 2: 53-61.
Direct Link  |  

Alsaleh, A.R. and M.D. Othman, 2015. How far the Saudi telecom companies commitment to marketing ethics is? And impact of this on the achievement of customers satisfaction?. Intl. J. Econ. Commerce Manage., 3: 388-408.

Babalola, Y.A. and F.R. Abiola, 2013. Financial ratio analysis of firms: A tool for decision making. Intl. J. Manage. Sci., 1: 132-137.
Direct Link  |  

Gregory, A., 2004. Financial Statement Analysis. Pearson Education, Upper Saddle River, New Jersey, USA.,.

Kadasah, N.A., 2014. An evaluation of service quality of mobily and STC telecommunication companies in Saudi Arabia. Br. J. Econ. Manage. Trade, 4: 1599-1609.
Direct Link  |  

Khizindar, T.M., A.F.M. AI-Azzam and I.A. Khanfar, 2015. An empirical study of factors affecting customer loyalty of telecommunication industry in the kingdom of Saudi Arabia. Br. J. Market. Stud., 3: 98-115.

Muralidhar, P., 2010. Ratio analysis. Matrusri Institute of P.G. Studies, Hyderabad, India. https://www.slideshare.net/Dharan178/ratio-analysis-2970642.

Parasuraman, A., V.A. Zeithaml and L.L. Berry, 1988. SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. J. Retail., 64: 12-40.
Direct Link  |  

Saleh, A.H.M., A. Althonayan, A. Alhabib, E. Alrasheedi and G. Alqahtani, 2015. Customer satisfaction and brand switching intention: A study of mobile services in Saudi Arabia. Expert J. Marketing, 3: 62-72.
Direct Link  |  

Talet, A.N., M.H. Shawosh and S.A. Al-Saeed, 2011. The perception of customer relationship management adoption case of mobile companies in Saudi Arabia. J. Mob. Technol. Knowl. Soc., 2011: 1-13.
CrossRef  |  Direct Link  |  

Zamil, F. and M.M. Hossen, 2012. Problems and prospects of telecommunication sector of Bangladesh: A critical review. N. Media Mass Commun., 4: 16-26.
Direct Link  |