References

Adejoke, K.B. and A.O. Adekemi, 2012. Relationship marketing and bank performance: An applied study on commercial banks in southwestern Nigeria. Eur. J. Bus. Manage., 4: 102-110.

Awwad, M.S. and D.A.M. Agti, 2011. The impact of internal marketing on commercial banks' market orientation. Intl. J. Bank Marketing, 29: 308-332.
Direct Link  |  

Barzoki, A.S. and T. Ghujali, 2013. Study the relationship of internal marketing with job satisfaction organizational commitment and organizational citizenship behavior. Intl. J. Acad. Res. Bus. Social Sci., 3: 33-49.
Direct Link  |  

Barzoki, A.S. and T. Ghujali, 2013. Study the relationship of internal marketing with job satisfaction, organizational commitment and organizational citizenship behavior. Intl. J. Acad. Res. Bus. Social Sci., 3: 33-49.
Direct Link  |  

Brown, T.J., J.C. Mowen, D.T. Donavan and J.W. Licata, 2002. The customer orientation of service workers: Personality trait effects on self-and supervisor performance ratings. J. Market. Res., 39: 110-119.
Direct Link  |  

Chen, J.H. and S.I. Wu, 2016. The impact of customer relationship management and internal marketing on business performance: A comparison of lodging industries. Total Qual. Manage. Bus. Excellence, 27: 17-33.
Direct Link  |  

Chiu, W., N.H. Cho and D. Won, 2014. The effects of internal marketing on job satisfaction and organizational commitment in Taipei sports centers. J. Global Scholars Marketing Sci., 24: 206-222.
Direct Link  |  

Crawford, J.K., 2002. The Strategic Project Office: A Guide to Improving Organizational Performance. Marcel Dekker, New York, USA.,.

Dalvi, M.R. and M. Vahidi, 2013. A study of the effects of internal marketing on customer-oriented social and prosocial behaviors (Case study: Hotels in Isfahan city). Intl. J. Acad. Res. Bus. Social Sci., 3: 253-269.
Direct Link  |  

Egan, J., 2004. Relationship Marketing: Exploring Relational Strategies in Marketing. Pearson Education, Harlow, UK., ISBN-13: 9780273686231, Pages: 268.

Gummesson, E., 2002. Total Relationship Marketing: Marketing Management, Relationship Strategy and CRM Approaches for the Network Economy. Butterworth-Heinemann, Woburn, MA.

Gwinner, K.P., D.D. Gremler and M.J. Bitner, 1998. Relational benefits in services industries: The customer's perspective. J. Acad. Market. Sci., 26: 101-114.
CrossRef  |  Direct Link  |  

Hair, J.F., W.C. Black, B.J. Babin, R.E. Anderson and R.L. Tatham, 2006. Multivariate Data Analysis. 6th Edn., Prentice-Hall Inc., New Jersey, USA., ISBN-13: 9780130329295, Pages: 899.

Hee Y.M., J.S. Hyun and T.S. Yoon, 2004. Effects of contact employee supports on critical employee responses and customer service evaluation. J. Serv. Marketing, 18: 395-412.
Direct Link  |  

Hoffman, K.D. and T.N. Ingram, 1992. Service provider job satisfaction and customer. J. Serv. Market., 6: 68-78.
CrossRef  |  Direct Link  |  

Javalgi, R.R.G., C.L. Martin and R.B. Young, 2006. Marketing research, market orientation and customer relationship management: A framework and implications for service providers. J. Serv. Marketing, 20: 12-23.
Direct Link  |  

Kim, S., 2005. Individual-level factors and organizational performance in government organizations. J. Public Administration Res. Theor., 15: 245-261.
CrossRef  |  Direct Link  |  

Liaw, Y.J., N.W. Chi and A. Chuang, 2010. Examining the mechanisms linking transformational leadership, employee customer orientation, and service performance: The mediating roles of perceived supervisor and coworker support. J. Bus. Psychol., 25: 477-492.
CrossRef  |  Direct Link  |  

Michael, D., 2002. Inside-Out Marketing: How to Create an Internal Marketing Strategy. 1st Edn., British Library, London, England, UK.,.

Morgan, R.M. and S.D. Hunt, 1994. The commitment-trust theory of relationship marketing. J. Market., 58: 20-38.
CrossRef  |  Direct Link  |  

Perrien, J., P. Filiatrault and L. Ricard, 1992. Relationship marketing and commercial banking: A critical analysis. Intl. J. Bank Marketing, 10: 25-29.
Direct Link  |  

Rafiq, M. and P.K. Ahmed, 2000. Advances in the internal marketing concept: Definition synthesis and extension. J. Serv. Marketing, 14: 449-462.
Direct Link  |  

Saxe, R. and B.A. Weitz, 1982. The SOCO scale: A measure of the customer orientation of salespeople. J. Market. Res., 19: 343-351.
CrossRef  |  Direct Link  |  

Shah, A., 2014. Internal marketing's effects on employee satisfaction, productivity, product quality, consumer satisfaction and firm performance. Am. J. Manage., 14: 33-39.
Direct Link  |  

Zargaran, M., Sarmadsaidi, S. and H. Esmailpour, 2013. Studying the effect of internal marketing perception on job satisfaction and employee commitment. Intl. Res. J. Appl. Basic Sci., 5: 927-931.

Zhou, K.Z., J.R. Brown and C.S. Dev, 2009. Market orientation, competitive advantage, and performance: A demand-based perspective. J. Bus. Res., 62: 1063-1070.