References

Akbari, A.H. and M.M. Donald, 2014. Immigration policy in Australia, Canada, New Zealand and the United States: An overview of recent trends. Int. Migration Rev., 48: 801-822.
CrossRef  |  Direct Link  |  

Alexa, E.L., M. Alexa and C.M. Stoica, 2012. The use of online marketing and social media in higher education institutions in Romania. J. Marketing Res. Case Stud., 2012: 1-9.
Direct Link  |  

Anonymous, 2013. 2013 Census quick stats about a place: Bay of plenty region. Statistic New Zealand, New Zealand. http://www.stats.govt.nz/Census/2013-census/profile-and-summary-reports/quickstats-about-a-place.aspx?request_value=13853&tabname.

Anonymous, 2015. Sample size: How many survey participants do I need?. Science Buddies, Milpitas, California. http://www.sciencebuddies.org/science-fair-projects/project_ideas/Soc_participants.shtml.

Arndt, J., 1967. Word of Mouth Advertising and Informal Communication. Harvard University Press, Boston, Massachusetts,.

BCS., 2015. Marketing theory: Marketing techniques. Business Case Study, USA. http://businesscasestudies.co.uk/business-theory/marketing/marketing-techniques.html#axzz3tJEGOkmD.

Belch, G.E. and M.A. Belch, 2003. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th Edn., McGraw-Hill, New York, USA.,.

Bryman, A. and E. Bell, 2007. Business Research Methods. 2nd Edn., Oxford University Press, New York, USA.,.

Chen, C.H., 2006. Word of mouth information gathering: An exploratory study of Asian international students searching for Australian higher education services. Ph.D Thesis, Queensland University of Technology, Brisbane, Queensland. http://eprints.qut.edu.au/16275/.

Cronin, Jr. J.J. and S.A. Taylor, 1992. Measuring service quality: A reexamination and extension. J. Market., 56: 55-68.
CrossRef  |  Direct Link  |  

Daniel, H., 2012. Benefit of SPSS. SPSS Inc. Company, Chicago, Illinois,.

Doyle, P., 2008. Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. John Wiley and Sons, New York, USA., ISBN-13: 978-0470773147, Pages: 382.

EC., 2015. Profile and trends 2014: New Zealand's annual tertiary education enrolments [Part 1 of 5]. Education Counts, New Zealand. https://www.educationcounts.govt.nz/publications/series/2531/profile-and-trends-2014.

Edwards, S. and M. Browne, 1991. Destination Australia: Pre-departure needs of temporary residents and immigrants. Bureau of Immigration Research, Canberra, Australia.

Gilly, M.C., J.L. Graham, M.F. Wolfinbarger and L.J. Yale, 1998. A dyadic study of interpersonal information search. J. Acad. Market. Sci., 26: 83-100.
CrossRef  |  Direct Link  |  

HM Government, 2013. Industrial strategy: Government and industry in partnership. HM Government, UK. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/340600/bis-13-1081-international-education-global-growth-and-prosperity-revised.pdf.

HR., 2010. Best practices in international student recruitment and retention in Anglophone countries. Hanover Research, Arlington, Virginia. http://www.hanoverresearch.com/wp-content/uploads/2011/12/Best-Practices-in-International-Student-Recruitment-and-Retention-in-Anglophone-Countries-Membership.pdf.

Hagedorn, L.S., 2011. The use of agents in recruiting Chinese undergraduates. J. Stud. Int. Educ., 15: 186-202.
Direct Link  |  

Harris, D.R. and T.M. Rhall, 1993. Survey of international students. Department of Employment, Canberra, Australia.

Hawkins, A.G. and K.M. Frohoff, 2010. Promoting the academy-the challenges of marketing higher education. Res. Higher Educ. J., 7: 50-63.
Direct Link  |  

Hemsley, B.J. and I. Oplatka, 2006. Universities in a competitive global marketplace: A systematic review of the literature on higher education marketing. Int. J. Public Sect. Manage., 19: 316-338.
Direct Link  |  

Hogan, J.E., K.N. Lemon and B. Libai, 2004. Quantifying the ripple: Word-of-mouth and advertising effectiveness. J. Advertising Res., 44: 271-280.
CrossRef  |  Direct Link  |  

Hoyt, J.E. and A.B. Brown, 2003. Identifying college choice factors to successfully market your institution. Coll. Univ., 78: 3-10.
Direct Link  |  

ICEF Monitor, 2013. New Zealand announces new initiatives to attract more international students. ICEF Monitor, New Zealand. http://monitor.icef.com/2013/10/new-zealand-announces-new-initiatives-to-attract-more-international-students/.

ICEF Monitor, 2015. UK confirms elimination of work rights for non-EU students in further education. ICEF Monitor, UK. http://monitor.icef.com/2015/07/uk-rules-governing-work-rights-for-international-students/.

INZ., 2015. Studying in New Zealand. Immigration New Zealand, New Zealand. http://www.immigration.govt.nz/migrant/stream/study/.

Ilieva, J., S. Baron and N.M. Healey, 2002. Online surveys in marketing research: Pros and cons. Int. J. Market Res., 44: 361-376.
Direct Link  |  

Intan, W.S., 2016. The analysis factors of experential marketing, product quality and customer satisfaction of motor bike as a main transportation mode in bandung-Indonesia. Int. J. Bus. Administrative Stud., 2: 6-8.
CrossRef  |  Direct Link  |  

Ivy, J., 2001. Higher education institution image: Acorrespondence analysis approach. Int. J. Educ. Manage., 15: 276-282.
Direct Link  |  

Jump, P., 2014. The world university ranking: Overseas PhD students rely on rankings to select a university. The world university ranking, Shanghai,China. https://www.timeshighereducation.com/news/overseas-phd-students-rely-on-rankings-to-select-a-university/2016611.article.

Keegan, W.J. and C.M. Green, 2013. Global Marketing. 7th Edn., Prentice Hall, London, UK., ISBN-13: 9780132719155, Pages: 592.

Kirsch, E.M., 2014. The use of agents in international student recruitment: International education professional’s opinions. SIT Graduate Institute, Brattleboro, Vermont. http://digitalcollections.sit.edu/capstones/2635/.

Kotler, P. and K. Fox, 1995. Strategic Marketing for Educational Institutions. 2nd Edn., Prentice- Hall, Englewood Cliffs, New Jersey, USA.,.

Kotler, P., 2002. Marketing Management Millenium Edition: Custom Edition for University of Phoenix. Pearson Education, Boston, Massachusetts,.

Labi, A. and K. Birchard, 2012. Immigration debates in several countries heighten scrutiny of international students worldwide. Chronicle of Higher Education, Washington, DC., USA.

Luekveerawattana, R., 2016. Relationship between personal factors and marketing mix satisfaction of the tourists at Don Hoi Lot in Samutsongkham province, Thailand. J. Administrative Bus. Stud., 2: 113-120.

Mazzarol, T. and G.N. Soutar, 2002. Push-pull factors influencing international student destination choice. Int. J. Educ. Manage., 16: 82-90.
Direct Link  |  

Mazzarol, T. and P. Hosie, 1996. Exporting australian higher education: Future strategies in a maturing market. Qual. Assur. Educ., 4: 37-50.
Direct Link  |  

Mentz, G. and R. Whiteside, 2003. Web promotion, techniques and law: An overview of effective engine placement and strategy for college enrollment management. J. Coll. Admissions, 181: 10-17.

Merwood, P., 2007. International students: Studying and staying on in New Zealand. Department of Labour, New Zealand. Zealand..http://thehub.superu.govt.nz/sites/default/files/International%20students,%20Studying%20and%20staying%20on%20in%20New%20Zealand.pdf.

Morrish, S.C. and C. Lee, 2011. Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand. J. Strategic Marketing, 19: 517-529.
Direct Link  |  

Murray, K.B., 1991. A test of services marketing theory: Consumer information acquisition activities. J. Market., 55: 10-25.
CrossRef  |  Direct Link  |  

NZQA., 2014. Auckland tertiary providers. New Zealand Qualification Authority, New Zealand. http://www.nzqa.govt.nz/providers-partners/caring-for-international-students/signatories-to-the-code-of-practice/tertiary-providers/auckland/.

Naude, P. and J. Ivy, 1999. The marketing strategies of universities in the United Kingdom. Int. J. Educ. Manage., 13: 126-136.
Direct Link  |  

New Zealand Education, 2015. Marketing research: China. New Zealand Education, New Zealand. http://enz.govt.nz/markets-research/china.

New Zealand Now, 2015. Auckland is New Zealand’s commercial hub. New Zealand Now, New Zealand. https://www.newzealandnow.govt.nz/regions-nz/auckland.

Nicolescu, L., 2009. Applying marketing to higher education: Scope and limits. Manage. Marketing, 4: 35-44.
Direct Link  |  

Ooi, T.C., H. Ho and S. Amri, 2010. Education websites and their benefits to potential international students: A case study of higher education service providers in Malaysia. Current Educ., 13: 1-36.
Direct Link  |  

Oplatka, I., 2002. Implicit contradictions in public messages of low-stratified HE institutions: The case of Israeli teacher training colleges. Int. J. Educ. Manage., 16: 248-256.
Direct Link  |  

Parr, C., 2014. Student recruitment agents sometimes engage in outright fraud. Ph.D Thesis, World University Rankings, New York, USA. http://www.timeshighereducation.co.uk/news/student-recruitment-agents-sometimes-engage-in-outright-fraud/2015573.article

Patti, C.H. and C.H. Chen, 2009. Types of word of mouth messages: Information search and credence based services. J. Promotion Manage., 15: 357-381.
Direct Link  |  

Pherson, M.G., 2016. Stuff education: The rise of international education. Stuff Education, New Zealand. http://www.stuff.co.nz/national/education/80534811/the-rise-of-international-education.

Pimpa, N., 2005. Marketing Australian universities to Thai students. J. Stud. Int. Educ., 9: 137-146.
Direct Link  |  

Rajasekar, S., P. Philominathan and V. Chinnathambi, 2013. Research methodology. MSc Thesis, School of Physics, Bharathidasan University, Tiruchirappalli, India. http://arxiv.org/pdf/physics/0601009.pdf.

Ross, M., J.G. Heaney and M. Cooper, 2007. Institutional and managerial factors affecting international student recruitment management. Int. J. Educ. Manage., 21: 593-605.
Direct Link  |  

Saunders, M., P. Lewis and A. Thornhill, 2009. Research Methods for Business Students. 5th Edn., Prentice Hall, Essex FT., ISBN: 9780273716860, Pages: 614.

Saunders, P. and A. Thornhill, 2003. Research Methods for Business Students ML Saunders-Financial Times. Prentice Hall, USA., pp: 24-28.

Schonlau, M., R. Fricker and M. Elliott, 2001. Conducting research surveys via e-mail and the web. Rand Corporation, Santa Monica, California.

Sears, D., 2014. 5 Reasons to hire an online marketing company to help reach and recruit international students. Envisage International Corporation, Neptune Beach, Florida. http://www.envisageinternational.com/blog/2014/04/5-reasons-hire-online-marketing-company-help-reach-recruit-international-students/#.VUQkn_mqqko.

Sherriff, L., 2015. Young voice: Study here and then leave Sajid Javid tells international students. HUFF Post Young Voice, UK. http://www.huffingtonpost.co.uk/2015/07/10/study-here-then-leave-sajid-javid-tells-international-students_n_7768210.html.

Smart, D. and G. Ang, 1992. Medium term market opportunities for Australian higher education: A pilot survey of Singapore policy. Asia Research Centre, Perth, Australia.

Stensaker, B. and D.V. Andrea, 2007. Branding in higher education: Exploring an emerging phenomenon, EAIR series research, policy and practice in higher education. Bus. Source Complete Database, 1: 6-13.

Thomas, D., 2012. The pie new: Canadian education exports rise to $8billion. The PIE News. Ottawa, Canadian. http://thepienews.com/news/canadian-education-exports-grow-to-can8billion/.

Zahra, Q., 2013. Higher education marketing: Awareness and reputation. Higher Education Marketing, Montreal, Quebec. http://aha.elliance.com/2013/07/29/higher-education-marketing-awareness-and-reputation/.