Authors : Omid Karrar, Esmaeil Kamalirad and Seyed Yaghoub Hosseini
Abstract: Today, insurance is an important tool for economic, social and as an industry that is important and has effective role in sustainable economic growth and development. In the meantime, life insurance policies and investment have great role both to meet the financial needs of family members after the death of its head and to invest in the types of policies. However, despite the above advantages, these policies do not have a good position in the country. The main objective of this research is identification and prioritization effective factors on selling life and investment insurance using multivariate decision making technic in insurance companies of Bushehr province that to get this matter factors and barriers to the development of life insurance through library and field studies were identified. Then, data was collected by providing specialized questionnaire (pairwise comparisons) which was distributed among 10 experts insurance companies. Identified factors were prioritized using AHP multivariate decision making technic. The findings of this study indicate that factors affecting the sales of life insurance and investment in the province in order of priority include: economic, marketing and sales, socio-cultural, public policy, organizational structure and management insurance companies. Meanwhile, the subplot of a low family income, low level of inflation and inclusive policy of promoting and advertising and short-term attitude to investment are the most important factors which were identified.
Omid Karrar, Esmaeil Kamalirad and Seyed Yaghoub Hosseini, 2016. Identification and Prioritization Effective Factors on Selling “Life and Investment Insurance” Using Multivariate Decision Making Technic in Insurance Companies of Bushehr Province. International Business Management, 10: 3992-3999.