References

Clark, M. and J. Melancon, 2013. The influence of social media investment on relational outcomes: A relationship marketing perspective. Intl. J. Marketing Stud., 5: 132-142.
Direct Link  |  

Constantinides, E., 2014. Foundations of social media marketing. Procedia Social Behav. Sci., 148: 40-57.
Direct Link  |  

Neti, S., 2011. Social media and its role in marketing. Intl. J. Enterp. Comput. Bus. Syst., 1: 1-15.
Direct Link  |  

Perdue, D.J., 2010. Social media marketing: Gaining a competitive advantage by reaching the masses. Master Thesis, Liberty University, Lynchburg, Virginia.

Pradiptarini, C., 2011. Social media marketing: Measuring its effectiveness and identifying the target market. UW-L J. Undergraduate Res., 14: 1-11.
Direct Link  |  

Raida, R.E. and B. Neji, 2013. The adoption of the E-banking: Validation of the technology acceptance model. Technol. Investment, 4: 197-203.
Direct Link  |  

Svendsen, G.B., J.A.K. Johnsen, L. Almas-Sorensen and J. Vitterso, 2013. Personality and technology acceptance: The influence of personality factors on the core constructs of the technology acceptance model. Behav. Inf. Technol., 32: 323-334.
Direct Link  |